How can independent cinema broaden its impact by connecting with new generations, especially Gen Z? This class explores curatorial tools and relevance strategies that transform auteur films into cultural experiences. Using audience design and platforms like Letterboxd, we will discuss ways to reach new audiences, particularly in movie theaters. The session will also cover outreach and circulation practices that strengthen the relationship between the work, curation, and audience, expanding reach and broadening the audience.

Talita Arruda

Distributor – Fistaile

Distributor, researcher, and curator. Works for Fistaile, a distribution company that promotes launches, consulting, and training programs, focusing on audience and marketing strategies. Collaborates with spaces such as Lab Negras Narrativas, Talents Rio, Sessão Vitrine Petrobras, BrLab, SPAF Ficunam, and EFM Toolbox. She is associated with APAN, Andai, and ABPA.

Ana Souza (Guest)

Sundance Film Festival Programmer

Ana Souza is the programming department manager and programmer on the feature film team at Sundance, focusing on fiction films. In addition to her work at Sundance, she is the Programming Director at the Sun Valley Film Festival and Producer of the Forum at the Palm Springs International Short Film Festival. In 2024, she was recognized as one of the Future Leaders in Programming and Curation by Screen International.

An overview of the main distribution windows — cinema, streaming, and television — focusing on opportunities in the national and international audiovisual market. Based on data analysis and industry trends, the fundamentals of film distribution, financing models, sales, and acquisitions will be presented. The content covers everything from licensing, pre-sales, and co-production to practical examples of business models and exploitation windows, offering a strategic vision of content circulation and exhibition.

Gabriel Gurman

Founding Partner +Galeria

Gabriel Gurman is a founding partner of +Galeria, a company created in 2018 with the goal of innovating in the national sector of production and distribution of feature films, combining commercial appeal and careful curation. Having worked for companies such as Netflix Brazil, Paris Filmes, among others, he has 15 years of experience in the film industry.

Florencia Gil (Guest)

Sales Director Urban Sales

Florencia Gil is a director, producer, and sales agent. She graduated from UCLA, Paris 8, and La Femis. She founded ORFEU in 2012 and over the years worked at Rezo Films, Loco Films, and Indie Sales. Currently, she is the sales director at Urban Sales. A juror and mentor at festivals such as Gramado and Durban, she teaches courses on international production and distribution.

This class presents the fundamental business aspects of audiovisual distribution, focusing on the Brazilian market. It will explore the responsibilities of producers and distributors, tools for evaluating commercial proposals, and the main negotiation points for the circulation of works within the national territory. We will also discuss revenue streams in different exhibition windows and current business models, highlighting strategies that guarantee economic viability and expand the profitability potential of small and medium-sized independent films.

Tânia Pinta

Business Manager, Vitrine Filmes

A filmmaker graduated from UFF, Tânia Pinta holds postgraduate degrees in Cultural Management and Strategic Marketing. As a founding partner of Vatapá Produções, she co-produced Homem Livre and Receba!. She has collaborated with ANCINE, SEC-RJ, and RioFilme, where she was Investment Coordinator. Today she is the Business Manager at Vitrine Filmes.

Lucas Bühring (Guest)

Senior Programming Director, Latin America / MUBI

A graduate in Film from UFF and with over 10 years of experience in content acquisition and programming at Globo and Telecine, he is currently the Senior Programming Director for Latin America at the streaming platform MUBI.

How to transform the relationship between producers and distributors into a strategic axis from the development of a film? This class proposes a practical reflection on how joint decisions—involving curation, audience design, and financing strategies—enhance the circulation of works and make their commercialization more solid and efficient. Launch models, negotiation formats, and participation in market events that foster creative and sustainable alliances will be discussed, reinforcing the role of distribution as a key partner in the artistic and economic success of an audiovisual project. Case Study: Baby

Letícia Friedrich

Managing Partner, Vitrine Filmes

Letícia Friedrich is a producer and distributor. As a producer, she produced the award-winning short films “Chão de Fábrica” by Nina Kopko and “Até a China” by Marão, and the feature films “Amor, Plástico e Barulho” by Renata Pinheiro and “Libelu – Abaixo a Ditadura” by Diógenes Muniz. As a distributor, she coordinated the release of over 30 feature films, including “Sem Coração”, “A Hora da Estrela (4k)”, “Veríssimo” and “Histórias que o Nosso Cinema (não) Contava”.

Ivan Mello (Guest)

Founding partner of CUP FILMES, an independent production company based in São Paulo. He was a programmer for the São Paulo Film Festival and artistic director of the Paulínia Film Hub. He produced award-winning films such as Corpo Elétrico, Bob Cuspe and Baby.

From Film Finish to Release. This class covers the essential stages of strategic planning that precede the release of a feature film in theaters. It covers festival journeys, cast, partners and investors, P&A, estimates, recovery scenarios, venues, and upcoming release windows. How to design a solid foundation to bring this release to life? The case of *The Secret Agent*.

Bernardo Lessa

Release Manager, Vitrine Filmes

Originally from Salvador, he graduated with honors in Cinema and Audiovisual (UFPE), and holds a postgraduate degree in Audiovisual Business Management (FAAP, SP). He has worked in the areas of Exhibition (Cinema da Fundação, PE), Production (Conspiração, RJ), and Distribution (Vitrine Filmes, SP). Today, he is the Release Manager at Vitrine and executive director and partner at Tanto.

Yasmine Talli

Production Director at MK2

Yasmine Talli studied cultural management at Sciences Po Lille. She worked at ARTE France Cinéma on films such as COLD WAR and TITANE, then at SOFICA Cofinova, financing productions like HAPPENING. Since 2021, at mk2 Films, she has been a production director, having overseen co-productions such as THE NATURE OF LOVE and THE SECRET AGENT.

This class presents current data on the Brazilian film market in recent years, as well as explaining circuit planning and negotiations with exhibitors for the release of different titles in cinemas. Starting with date selection and competitor analysis, we will discuss film week strategies, box office performance (borderô), and negotiations with exhibitors.

Elaine Vegdanuzzi

Programming Manager at Vitrine Filmes

A graduate in Social Communication from FAAP, she has worked in audiovisual production since 2018. Responsible for negotiations with exhibitors and strategic release planning, she coordinates the presence of the distributor's films in cinemas throughout Brazil. She has been in charge of premieres such as Nosso Sonho, Retratos Fantasmas, Baby, O Último Azul, and O Agente Secreto.

Vinicius Fantezia (Guest)

Programming Manager – Belas Artes Grupo

He has worked in programming since 2008, beginning his career at Telecine. Between 2014 and 2020, he served as distributor and programming coordinator for the Varilux French Film Festival and the Rio Film Festival. Currently, he is the programming manager at Belas Artes Grupo, where he leads the operation of three cinemas and also heads Pandora Filmes.

This class presents the creative and methodological process for designing a marketing strategy for a feature film in commercial release. Starting with the definition of positioning, value proposition, and target audience, we structure the 360° plan (online and offline) and its critical timeline until the premiere: paid and organic media, event activation, promotional materials and partnerships, relationships with exhibitors and communities. We integrate the plan with press relations (key narratives, press kit, exclusives, interviews), media plan (objectives, KPIs, channel allocation), and PR operations (screenings, press conferences, junkets) with the film crew. By the end, the student understands how to connect curation, audience, and performance to maximize reach, investment efficiency, and cultural impact.

Elzie Barbosa

Marketing Manager, Vitrine Filmes

Graduated in Public Relations from FCL and with a postgraduate degree in Communication and Marketing Management from USP, she has worked in the entertainment market for almost ten years, focusing on film marketing. In the audiovisual field, she was part of the teams at Imovision, Paris Filmes, and California Filmes, and is currently the marketing manager at Vitrine Filmes.

Cláudia Belém (Guest)

Director, Atômica Lab

I am a public relations professional specializing in art and entertainment. At the agency Atômica Lab, I lead teams on large projects, institutions, and brands, such as Amazon Prime Video, Rio Film Festival, Amazon Music, Walt Disney Pictures, Paramount, Museum of Tomorrow, Canal Viva, GNT, HBO, and Cinemark. I have a degree in Journalism and a master's degree in Production Engineering.

This class addresses the strategic use of social media in film promotion, focusing on the creation of graphic pieces and promotional videos designed for different platforms and audience profiles. It will present the main engagement tools, formats that perform best on each network (Reels, Stories, TikTok, short trailers, motion posters, cards, and teasers), and how to adapt the visual and narrative language to the target audience's behavior.

It will also discuss successful campaigns in independent cinema, the use of hashtags, influencers, posting schedules, paid boosting, and building the film's visual identity. The class emphasizes how to connect the film with specific communities—especially young audiences—through creative content, segmented distribution, and immersive narratives.

Débora Sögur-Hous

Social Media Chair, Vitrine Filmes

Works on online campaigns for Vitrine Filmes. Has previously collaborated with Elo Studios, the Cabíria Festival, and the We Plot development lab. Previously, she was a reporter for MTV, Folha de S.Paulo, Metrópoles, and Capital Reset. She was also part of the research and interview team for “Apocalypse in the Tropics,” by Petra Costa.

Débora Filgueiras

Social Media Analyst, Vitrine Filmes

Débora Filgueiras holds a bachelor's degree in audiovisual arts, is the creator of the Desenrola Cinema channel, and a social media analyst at Vitrine Filmes. With experience in film communication, she dedicates herself to bringing audiences closer to films through creative content, critical analysis, and social media engagement strategies.

Dandara Cipriano (Guest)

Senior Creative Strategist, TikTok

Originally from Recife, she holds a degree in Advertising and Public Relations (UFPE) and a postgraduate degree in Media, Communication, and Culture (USP). With 10 years of experience in directing, screenwriting, and creative strategy, she has worked with major Latin American brands such as Nubank, Natura, O Boticário, Gillette, Jontex, and Warner Bros. Discovery. Currently, she is a Senior Creative Strategist at TikTok.

This class offers an immersion into the world of film design, examining how a film's visual identity acts as a narrative vector and brand strategy. Elements such as typography, colors, logos, graphic compositions, and motion design in a promotional campaign (poster, teaser, digital art pieces, trailer) will be analyzed. We will study emblematic cases of film branding and visual representation, and their application in pieces adapted to digital platforms (cards, GIFs, Reels).

Felipe Padija

Art Director, Vitrine Filmes

With a degree in Visual Communication, Felipe has over 10 years of experience as a multidisciplinary designer, with more than 5 dedicated to the audiovisual field. He worked as Creative Coordinator at Paris Filmes, working on the visual identity of national and international titles. Today he is Art Director at Vitrine Filmes.

Beatriz Carvalho

Art Director, Vitrine Filmes

Beatriz is a multidisciplinary designer and visual artist. Graduated in Graphic Design from Centro Universitário Senac, she develops work focused on social design with an emphasis on music and entertainment. Currently, she is the Art Director at Vitrine Filmes. In her own work, she dedicates herself to researching and creating projects based on Black references.

Marina Kosa (Guest)

Creative Director, Tanto

Marina Kosa is an editor, producer, and director with over 10 years of experience in the audiovisual market, having participated in the production or distribution of more than 100 films, such as “O Agente Secreto”, “Anatomia de uma Queda”, and “A Vida Invisível”. In 2019, she founded the label TANTO, which today encompasses Tanto Prod (agency), @TantoCine (media outlet), and Tanto Filmes (production company).