Selection Process for the 7th Edition of Vitrine Lab

SELECTION PROCESS FOR THE 7TH EDITION OF VITRINE LAB

Vitrine Filmes presents the film distribution laboratory Vitrine Lab, in its Seventh Edition in the year 2026, with Sponsorship from Sessão Vitrine Petrobras, Support from Projeto Paradiso, and Marahu Lab. Institutional Support from Expocine, Mostra de São Paulo and Encontro de Ideias Audiovisuais. Media Support from Atômica Lab.

About Vitrine Lab

Vitrine Lab is a laboratory focused on training students and audiovisual professionals interested in working in the film distribution field, with or without prior experience. It is also intended for producers, directors, screenwriters and other professionals in the field who wish to deepen their knowledge in cinematographic areas related to their main practice.

We believe that the connection between different links in the audiovisual chain is essential for building creative and sustainable partnerships in the long term.

In constant dialogue with the present, the course presents case studies of releases from Vitrine Filmes and its catalog of over 200 titles. Promoting critical analysis of changes in the sector, it brings together a plural curation of guest specialists — in tune with Vitrine Filmes' experienced team — to offer deep, connected and collaborative training. Each meeting features dialogued presentations, concrete experiences, work routines and reflections on the current scenario.

The laboratory will be held entirely online, offering collaborative and accessible training, aiming to expand the dissemination of knowledge and broaden its reach at a national level.

The selection of participants will seek a balance in the selection process, allowing for diversity among students, with regard to professional experience, groups belonging to social minorities (Black people, Indigenous people, trans people, people with disabilities and single mothers), low-income people and residents in regions outside the Rio-São Paulo axis.

Vitrine Lab aims to contribute to the promotion of Brazilian audiovisual diffusion throughout the national territory, acting directly on the bottleneck in distribution training to qualify professionals capable of bringing independent films to the public. The lab's mission is to favor access to culture, social inclusion and the economic development of the country, ensuring that all 130 selected participants enroll in the course free of charge.

Objectives and scope

The project seeks to expand and democratize access to specialized training in audiovisual, focusing on film distribution and commercialization. We believe that through geographic decentralization and the diversification of professionals working in the field, it is possible to foster critical thinking and develop more dynamic and creative strategies, capable of responding to current forms of content consumption by different audiences across multiple windows, exhibitors and platforms.

This process of insertion into the audiovisual circulation chain produces concrete effects in the short, medium and long term: it creates and expands training and circulation spaces outside already consolidated hubs, strengthening the industry as a whole. We understand that wherever there is consistent circulation of audiovisual works, there is also promotion of audience development, an essential element for the cultural and economic sustainability of the sector. Over 6 editions, Vitrine Lab has contributed to the development of more than 600 professionals.

Methodology, content and schedule

The Seventh Edition of Vitrine Lab will feature two theoretical modules, the first focused on curation and strategy and the second focused on feature film releases in theaters across the country.

Over twelve sessions, topics related to the value chain of the film industry, business, creative and executive distribution practices will be addressed, including curation, planning and campaign strategy, film release, programming, exhibition circuit and the execution of a film's marketing campaign across all its stages.

The classes will be mediated by professionals working in the market, including members of the Vitrine team and guest speakers. The class schedule was developed with the objective of fostering strategic and market-oriented thinking among professionals, aiming to provide an overview of the entire film distribution chain.

3.1. Structure:

  • Masterclass open to the public and broadcast live through Projeto Paradiso's YouTube Channel;
  • 10 online classes, each lasting two and a half hours;
  • Closing masterclass broadcast live on YouTube;
  • A total of 30 hours of exclusive content;
  • The content can be accessed live and, afterwards, through a private link that will be available for 48 hours;
  • Collaborative learning space that mirrors the functioning of the real production chain;
  • 100% online;
  • Meetings on Mondays, Wednesdays and Fridays, always in the evening;
  • Certificate issuance, subject to attendance and completion and submission of requested documents;

Target audience

The target audience of Vitrine Lab are students and audiovisual professionals interested in working in the film distribution field, with or without prior experience. It is also intended for producers, directors, screenwriters and other professionals in the field who wish to deepen their knowledge in cinematographic areas related to their main practice.

Any person over 18 (eighteen) years of age and residing in the national territory may apply for Vitrine Lab vacancies.

Applications from professionals who do not have academic or professional experience in the audiovisual sector are not eligible.

Registrations

Up to 130 (one hundred and thirty) free spots will be made available for Vitrine Lab.

Registrations will be made through an online form that will be available on the Vitrine Filmes website (https://wkf.ms/4zsZyzj) and must be filled out by the candidate. The requested information must be completed according to the instructions. For questions and clarifications, the Vitrine Lab FAQ can be consulted at this link (https://docs.google.com/document/d/1zRlPHe5jF66ZzYTR4ERMPdFaHltTbepA4OalmI3EjDM/edit?usp=sharing) and also on the Vitrine Filmes website. Questions can also be sent to the email address vitrinelab@vitrinefilmes.com.br.

The candidate is aware that access to the registration form will depend on their own maintenance of an internet access account, through any access provider, and Vitrine Filmes is not responsible for their internet connection. It is exclusively the candidate's responsibility to provide equipment for access, as well as its maintenance and integration with the communications network, as well as the programs necessary for using the website.

The Vitrine Lab selection team will evaluate the submitted documents, immediately disqualifying letters of intent created by, or with the help of, Artificial Intelligence. The motivation letter must be written by the candidate and reflect on their career objectives and their relationship with the content that will be presented in the course. This is the main evaluation document in the selection process, along with the candidate's resume.

5.1 Information requested in the online registration form:

  • Personal information;
  • Mini-bio (maximum 600 characters);
  • Resume (PDF, maximum 2 pages);
  • Letter of intent telling a little about your personal history and why you would like to participate in the laboratory (PDF, maximum 1 page);
  • Profile picture (JPEG or PNG, max 3MB);
  • Declaration of gender, ethnicity and family income;
  • Proof of residence*;
    The following are considered documents for proof of residence: Electricity, water, piped gas, internet or telephone bill (landline and mobile); Cable TV bill; Income tax return; health insurance bill; bank correspondence. If the candidate is not the holder of the proof of residence, they must attach the declaration form (ANNEX I) signed by the holder, accompanied by a simple copy of the declarant's identification document.

Deadlines and important dates

Registrations will be open from 12:00 PM on September 3rd and will close on September 10th, OR when the number of 500 (five hundred) registrations is reached. This information will be announced on Vitrine Filmes' social media.

The selection results will be announced on or after October 9th, 2026.

Vitrine Filmes' communication with selected candidates will be exclusively via email. After the selection message is sent, the selected candidate will have 48 (forty-eight) hours to respond to Vitrine Filmes, confirming their participation in the course.

The opening masterclass will be held on October 21st, 2026, through Projeto Paradiso's YouTube Channel, and will be open to the public. The time will be announced on Vitrine Filmes' social media.

Classes will be held between October 23rd and November 16th, always on Mondays, Wednesdays and Fridays, from 7:00 PM to 9:30 PM.

Selection process

Applications submitted after the deadline or applications whose submitted data is inaccurate, illegible and/or insufficient will be disregarded.

In the selection stage, the Vitrine Filmes team will analyze the information included in the registration form, including gender and ethnicity self-declarations, level of education, residence, individual and family income.

Vitrine Filmes' communication with selected candidates will be exclusively via email. Vitrine Filmes reserves the right to individually communicate the selection results only to selected candidates.

130 candidates will be selected.

The 130 selected candidates will have free access to Vitrine Lab classes.

Candidate commitments

  • The candidate commits, once selected and with confirmed participation, to participate in all theoretical activities of the laboratory, which consist of an open online masterclass and 11 (eleven) online classes that will take place from October 21st to November 16th, 2026, in the evening, totaling 30 (thirty) class hours of content, as well as delivering the exercises proposed in the online classroom for educational purposes.
  • Upon completing the registration, the candidate acknowledges that, if selected, they authorize the use of their image and voice for promotional purposes of the project, Vitrine Filmes and project partners, during this edition, as well as future editions.
  • The candidate is aware that it will be necessary to sign a participation agreement between the parties and to commit to fulfilling their obligations and responsibilities throughout the entire period of the laboratory.
  • Access to online classes will be through the ZOOM remote meeting application, through a link provided individually and exclusively to selected participants. The candidate is aware that access to online classes will depend on their own maintenance of an internet access account, through any access provider, and Vitrine Filmes is not responsible for their internet connection. It is exclusively the selected participant's responsibility to provide equipment for access, as well as its maintenance and integration with the communications network, as well as the programs necessary for using the remote meeting application.
  • The candidate, once selected, also commits to filling out all expectations and course evaluation forms, which must be sent according to the deadlines informed by the Vitrine Filmes team, as well as having attendance attested by the Vitrine Lab team during the first 30 minutes of class and remaining throughout the entire class, in 80% of classes in order to receive the participation certificate.

Final Provisions

  • Any and all dates shown in the schedule may be changed at Vitrine Filmes' discretion for the better performance of the laboratory and better experience for candidates. The organizing company also reserves the right to make decisions regarding changes to the program content, the candidate selection process, publicity, registrations, the selection process, the class plan and any other issues that may arise during the project execution period. The result of the Selection Process is final, meaning no appeals, questioning or revision will be allowed.
  • The selection criteria and the Vitrine Filmes team's decision will be previously defined and aligned with the organization's guidelines and consistent with the guiding principles of Vitrine Lab, and for these reasons are unquestionable. Thus, Vitrine Filmes has absolute autonomy over the decision.
  • Vitrine Filmes is assured the right to cancel, in whole or in part, this selection process, upon justification, without any compensation, indemnity or complaint from participants arising from such measure.
  • Any and all clarifications regarding this selection process must be made in writing, through the email address:
    vitrinelab@vitrinefilmes.com.br

Registration form

https://wkf.ms/4zsZyzj (available for access on 09/03/2026).

Registrations will be open from 12:00 PM on September 3rd and will close on September 10th, OR when the number of 500 registrations is reached. This information will be announced on Vitrine Filmes' social media.