Session 6: Programming: Design of the Brazilian circuit and exhibition park

This class presents current data on the Brazilian film market in recent years, as well as explaining circuit planning and negotiations with exhibitors for the release of different titles in cinemas. Starting with date selection and competitor analysis, we will discuss film week strategies, box office performance (borderô), and negotiations with exhibitors.

Elaine Vegdanuzzi

Programming Manager at Vitrine Filmes

A graduate in Social Communication from FAAP, she has worked in audiovisual production since 2018. Responsible for negotiations with exhibitors and strategic release planning, she coordinates the presence of the distributor's films in cinemas throughout Brazil. She has been in charge of premieres such as Nosso Sonho, Retratos Fantasmas, Baby, O Último Azul, and O Agente Secreto.

Vinicius Fantezia (Guest)

Programming Manager – Belas Artes Grupo

He has worked in programming since 2008, beginning his career at Telecine. Between 2014 and 2020, he served as distributor and programming coordinator for the Varilux French Film Festival and the Rio Film Festival. Currently, he is the programming manager at Belas Artes Grupo, where he leads the operation of three cinemas and also heads Pandora Filmes.