Session 5: Strategic campaign planning

From Film Finish to Release. This class covers the essential stages of strategic planning that precede the release of a feature film in theaters. It covers festival journeys, cast, partners and investors, P&A, estimates, recovery scenarios, venues, and upcoming release windows. How to design a solid foundation to bring this release to life? The case of *The Secret Agent*.

Bernardo Lessa

Release Manager, Vitrine Filmes

Originally from Salvador, he graduated with honors in Cinema and Audiovisual (UFPE), and holds a postgraduate degree in Audiovisual Business Management (FAAP, SP). He has worked in the areas of Exhibition (Cinema da Fundação, PE), Production (Conspiração, RJ), and Distribution (Vitrine Filmes, SP). Today, he is the Release Manager at Vitrine and executive director and partner at Tanto.

Yasmine Talli

Production Director at MK2

Yasmine Talli studied cultural management at Sciences Po Lille. She worked at ARTE France Cinéma on films such as COLD WAR and TITANE, then at SOFICA Cofinova, financing productions like HAPPENING. Since 2021, at mk2 Films, she has been a production director, having overseen co-productions such as THE NATURE OF LOVE and THE SECRET AGENT.